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Taylor Jade Designs

School Portfolio

Logo: Island View

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This project focused on developing a clean, professional identity for a corporate tree service company. The goal was to create a mark that felt trustworthy, established, and approachable while maintaining strong visibility across print and vehicle applications.

Logo: Power Flex

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Power Flex Gym was designed as a bold, high-impact identity inspired by old-school iron culture and classic Gold’s Gym aesthetics. The distressed typography, lightning bolt detail, and barbell elements communicate strength, intensity, and energy while remaining versatile for apparel, signage, and promotional materials.

Rack Card: Power Flex

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The rack card expands the Power Flex identity into a promotional layout designed to attract serious fitness clients. Strong diagonal lines, high-contrast imagery, and bold red accents create movement and visual hierarchy, guiding the viewer through key information quickly. The design emphasizes exclusivity, 24/7 access, and private membership, reinforcing the gym’s focused and results-driven atmosphere.

Packaging Project: Cosmic Coffee

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Cosmic Coffee is a cohesive packaging system built around bold color blocking, strong typography, and a playful retro theme. Each roast maintains brand consistency while using distinct color palettes to differentiate flavor profiles. The system was designed to be shelf-impactful, scalable, and visually unified across multiple SKUs.

Flyer: Kite Fest (Illustrated Version)

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This flyer was designed to feel playful, energetic, and family-friendly. Bright colors, oversized typography, and whimsical illustration create strong visual impact while clearly communicating event details. The composition balances fun character elements with structured hierarchy for readability.

Flyer: Kite Fest (Typographic Version)

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This variation explores bold typographic repetition and high contrast to create a more graphic, poster-driven aesthetic. Large-scale type establishes immediate presence, while simplified color and layout choices emphasize clarity and visual rhythm.

Whatcom Community College
Internship Sandwich Boards 

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I had the pleasure of working with WCC's journalism group called The Horizon. I was tasked with making a series of three sandwich boards to bring awareness to the program.

Whatcom Community College InternshipSandwich Boards 

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I utilized a strong contrasting color palette to draw the viewer in. This design was designed to highlight the photography/videography aspect of journalism.

Whatcom Community College InternshipSandwich Boards 

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This last design highlights the collaboration within The Horizon. 

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